A club for dog people who get it.
The Pup Club is a membership for dog-obsessed people — celebrate your pup, find their shelter twin in need of a home, discover new products, and connect with a community that just gets it.
We match by zoomie frequency, their complicated relationship with the vacuum, the way they steal your spot on the couch, and which household appliance they've declared a mortal enemy. Because their person knows best.
Every Star pup gets a Shelter Twin.
We don't match by breed. We match by personality, by the way they greet the mail carrier, by what song they hate. The kind of things only their person knows.
Your pup gets the cover.
Each month, one lucky pup gets their moment — full newsletter profile, owner interview, personality tags, the works. A print keepsake arrives at your door, goes straight on the wall, and your dog will have absolutely no idea how famous they are.
We find their personality twin.
Every featured pup has a personality twin — same chaos energy, same couch-stealing tendencies, same unhinged zoomie schedule, just waiting for their person.
Both pups win.
The feel-good formula? One gets celebrated. One gets a shot at their forever home. The adopt link is one click away — because somewhere out there is a dog with the same energy, same heart, and same goofy grin, just waiting for you to find them.
Stuff worth opening, every month.
The Newsletter
A beautifully designed monthly issue with the Star, the Shelter Twin, and our editor's picks.
Your Local Pack
A weekly Spotlight Dog from your neighborhood, plus a browsable directory of pups in your area.
Member Discounts
Exclusive codes from 20+ partner brands — usually pays back the membership in your first order.
Your Shelter
Choose the local shelter your dues support. Quarterly impact reports show exactly what you funded.
Doing good, transparently.
Quarterly impact reports, member-selected shelters, every dollar tracked.
Born from grief. Built from joy.
Pup Club started with one dog — Cota, my soul dog, who passed in 2025. Honoring him meant letting his joy reach further than one lifetime. This is that reach. If you've ever loved a dog the way I loved him, I think it might be yours too.
Come hang with people
who love dogs as much as you do.
Not ready yet? Drop your email — we'll write when your city opens up.